Practical AI

Small firms are discovering the running costs of AI — and budgeting buffers for price rises. Three habits that keep your AI spend boring.

ChatGPT or Claude? For most small businesses the honest answer is: it matters less than you think. Here's a ten-minute test that beats any benchmark.

Strip away the jargon and a second brain is simple: one place outside your head where your business keeps what it knows — and where you can actually find it again.

The big AI makers now offer tools that don't just chat — they do the admin: payroll, chasing payments, running campaigns. A calm read on what's useful, and what to slow down on.

A new 'most capable ever' AI tool arrives every few months. Here's a calm, one-hour way to work out whether a new one actually earns a place in your business.

A small filter for the firehose of AI headlines, so you spend your attention on the handful of things that actually change what you should do.

Most disappointing AI answers aren't the model's fault — they're a one-pass problem. Here's the simple habit that fixes most of it.

Forget the demos and the hype. The first useful AI project in any business is almost always the boring job nobody enjoys doing.